Responsive Design: the "R" in VROOM
Go ahead... if you're viewing this site using a desktop computer, open it on a tablet or smartphone. It should still work and look nice. That's right... you don't need to scroll left and right, pinch, etc. on a device only because it has a small screen. This site adjusts to your device; not the other way around.
Did you try it? If you don't have a mobile device, you can try something else. Go to the upper right corner of your browser window and click on the boxes, which should make your browser window smaller and place it in the middle of your monitor screen. Now, drag the sides of the browser window in to make it narrower. How does it look? This website should be adjusting its width and proportions, based on the size of your browser window.
A website that is built this way is called a responsive website. Responsive design is the new requirement for modern websites, allowing them to work well and look good on everything from desktops to tablets to laptops to smartphones. Why build a new website without incorporating responsive design from the start? Why upgrade your website without using the opportunity to make it responsive? That's right; there's no reason to skip responsive capabilities.
In "Why 2013 Is the Year of Responsive Web Design," Pete Cashmore writes, "Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer reading their news on the mobile web rather than in apps — I think it's inevitable that 2013 will be the year that responsive design takes off."
Twitter Bootstrap: the "OO" in VROOM
VROOM websites can be responsive by default by employing the Twitter Bootstrap framework, developed by Twitter and used by more and more sites all over the world. Why not yours? Why not now?